WPP had a competitive brief for all of their Australian creatives – come up with a print ad to celebrate Australia’s 25 million population milestone, and show how WPP has insights into each and every one of these 25 million people. The winner? Received a trip to SXSW 2019.
My idea was to place the print ad the day before, to demonstrate how valuable our foresight truly is.
Happily, WPP chose my entry, and I enjoyed visiting Austin last March.